Sneaker LAB Presents a Big Flame Production

Yay Abe adds fire, with Burger King South Africa

Sneaker LAB x Yay Abe

Cape Town-born illustrator, Russell Abrahams aka Yay Abe, is known for pushing the boundaries with various textures and techniques. His bold style conveys a message through vibrant illustrations and for his recent collaboration with BURGER KING® South Africa, Yay Abe created a mural, with a fiery twist. Unveiled at our flagship store in Braamfontein, Russell used Birchwood as his canvas and a blow torch as his paintbrush, creating something truly unique.

Sneaker LAB x Yay Abe

I am really proud of the work we have created, and I’ve had so much fun on this campaign.” - Russell Abrahams

Shot by Day Marumo & Vuyisile Khoba

 

Check out the event recap below, shot by Young Stilo:

 

Sneaker LAB x Yay Abe

 

 

Sneaker LAB x Yay Abe

 

Sneaker LAB x Yay Abe

 

Sneaker LAB x Yay Abe

Hit us up in the comments section and let us know what artist you want to see in the Sneaker LAB store?

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