Old Spice Sneaker Spa at ComplexCon

Sneaker LAB teamed up with Old Spice for their Sneaker Spa at ComplexCon Long Beach, which took place recently on 2 and 3 November. Old Spice created an incredible experiential space offering guests a chill zone where they could sit back, relax and escape the ‘craziness’ of ComplexCon whilst they got their kicks cleaned. 

This year, there was a huge focus on creating an experience for those who came to the event and Old Spice did not disappoint! The booth was made to look like a sauna, but with the classic Old Spice branding. The Sneaker LAB team cleaned nearly every type of shoe, from Sacai x Nike to Dr. Martins, and graciously gifted each individual who came to get their shoes cleaned with our Sneaker Wipes and an Old Spice robe.

We had some familiar faces drop by the Sneaker Spa and show some love over the weekend. American rapper, A Boogie With Da Hoodie did a meet and greet with his fans at the Sneaker Spa booth and enjoyed getting his sneakers cleaned too. Pierce Simpson, from Complex News, filmed a segment with Deon Cole, ‘Black ish’ and ‘Grown ish’ star at the Sneaker Spa whilst getting their fresh kicks cleaned!


In other news at ComplexCon: Kenny Gonzales, widely known by his Instagram handle @the_perfect_pair, dropped his limited edition HEX x The Perfect Pair collaboration sneaker duffle bag at ComplexCon, and each collab duffle bag bought at the show came with a Sneaker LAB Deluxe Kit! Kenny also had his time to shine at the booth, meeting his fans and signing bags.

Make sure to check out his insane collection of kicks on his Instagram, we promise, it’s worthwhile!

Thank you to everyone who came by the Old Spice Sneaker Spa, we’ll see you next time!


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