About us

About the SneakerLab team and what we do

Established in 2012, Sneaker LAB was born from an infectious passion for sneakers and the minimalist street culture.

Established in 2012, Sneaker LAB was born from an infectious passion for sneakers and the minimalist street culture. The brand started with an idea to create an environmentally friendly biotech driven premium shoe care brand.

Five years on and Sneaker LAB is the scientific authority on sneaker care. Our premium shoe care products make use of environmentally friendly biotechnology, function on a molecular level, and continue to work long after application. They are water-based, readily biodegradable, and our packaging is suitable for recycling.

Sneaker LAB products are available in over 50 countries across all major regions of the globe including Africa, USA, Europe and Asia.

Be part of the clean sneaker culture and care for your sneakers in a fresh, scientific and eco-friendly way.


Sneaker LAB’s premium shoe care product range refreshes and restores shoes and sneakers with minimal environmental impact. We’ve swapped out the soaps and chemicals for pro-bacterial biotechnology that is environmentally friendly. We have harnessed the same beneficial bacteria that nature uses to biodegrade organic waste, growing them in massive concentrations. By targeting these good bacteria we achieve a force-multiplier effect of hyper-accelerated biodegradation – meaning your sneakers remain cleaner for longer due to the sustained cleaning activity of the probiotics.

The bacteria contained in our products are naturally occurring. When released to the natural environment, this bacteria will remain active as long as they find their targeted carbon substrate as well as proper conditions such as the presence of nitrogen, phosphorus nutrients, neutral pH and an aerated environment. In this process, the bacteria does not have detrimental effect on the natural environment. Another beneficial factor is that these bacteria help recover or to maintain ecological balance.

The bacteria employed in our formulation is natural and sporulate every 10 – 20 minutes which means they remain active for up to 80 hours given the correct environmental conditions. This bacteria also releases enzymes that degraded organics, meaning that the bacteria feed off the broken down organics, digest this and then release H2O and CO2. In contrast to regular cleaning products that only have an instant result, our biotechnology can potentially have a residual cleaning/degradation of organic waste for up to 80 hours.

Sneaker Lab Gives Back

Sneaker LAB is proud to collaborate with the Gold Youth Development Agency – a community based non-profit that works towards education, health and youth leadership development.

Sneaker LAB contributes a portion of every unit sold in support of the initiative’s vision to uplift African youth. This empowering NGO aims to bring about sustained community change through positive peer to peer programs. With peer education at the core of their model, gold builds young leaders with character and purpose, who in turn will have an impact in their community.

Support Africa’s Youth and put Gold in your sole with every purchase of Sneaker LAB.